LATEST PROJECTS
Project | 01
Project | 01 Lionhearted Film & Art
Executive Producer & Creator
www.lionhearted.com
Every day, an average of 22 veterans take their own life, yet this disquieting statistic is rarely noted by the media or our elected leaders. The Lionhearted project visits 22 veterans from the Army, Air Force, Marines and Navy while veteran artist, Shawn Ganther expresses their untold story through art.
A 24-minute short film, and each individual art piece featuring a veteran’s combat story provides a digital channel for all Americans to celebrate these heroes. This storytelling spotlights each warriors’ experiences of courage, combat and comradery while in Afghanistan, Iraq and other active war zones. The video features interviews conducted veteran-to-veteran, as well as footage of both combat and their present-day home and work life.
These individual art pieces depicting the personal war-time experiences of our surviving warriors will be created in the colors, Red, White and Blue. The final artwork creates a 6-foot long, 350-pound mosaic of the American flag. This tribute to veterans’ stories will live forever enshrined at the National Veterans Art Museum so that their loyal self-sacrifice may become, and remain, a source of our national pride.
Project | 02
Project | Safariland Brand Relaunch
Creative Director
www.safariland.com
After 55 years I had the privilege to lead a team that was tasked with a complete rebrand. Deliverables included a new logo, consumer driven brand launch, content strategy, social and holistic media plan, brand guidelines, sales playbooks and B2B tools.
This project took over two years of planning and dedication from a team that was driven to deliver nothing but the absolute best. Safariland is a brand that has thrived for 55 years and with this rebrand will continue to thrive for 55 more.
Project | 03
Project | SP2 Superfood
Lona Creative
www.sp2life.com
Sp2 superfood has the purest most advanced spirulina on the market today. As passionate as they are about their brand the world is a loud and cluttered space where getting heard can be a challenge for even the largest brands.
I took them through process that helped them discover their true DNA. It is not a formulaic process that can be copied and pasted over and over. Sp2 superfood’s goal was to build trust. We helped them realize that you build trust by forming a connection with your audience.
I provided them with a 30-60-90 day plan and delivered: new website, media assets and buy plan, social media start up, in-store POP and business cards.
Project | 04
Project | Oakley Snow Prizm
Creative Director
www.oakley.com
At Oakley, product is revered to a level of obsession. Its science wrapped in art. When it was time to launch a brand new lens technology at the Snow Industries America show (SIA) we wanted to find a way to make the Prizm experience visceral.
Partnered with Moment Factory, we found a way to highlight the unique color filtering of Prizm lens by creating a giant goggle that when standing behind the lens was the only way to see a video wall 15' away.
Huge hit with media and accounts who were looking to see what this new technology was all about. Key takeaway here: make experiences that matter!